Strength for Your Body. Structure for Your Life.

Coaching for transition and transformation through fitness, wellness, and grounded financial clarity.

About the Founder -
Coach Joe

Coach Joe is a transition and transformation coach integrating fitness, wellness, and financial grounding to help people rebuild their lives with strength and structure. A corporate CPA turned trainer and yoga instructor, he guides clients through life’s in-between seasons with discipline, joy, and intentional growth.

Learn more

Train With Me

Listen To The Podcast

Read The Substack

Join The Fun

Join The Conversation

OFFERINGS

Personal Training + Wellness Coaching

In-person or online coaching focused on strength, performance, and sustainable transformation. There will also be a focus on weight loss, running and races (road races and OCRs), and overall wellness.

Learn more

Yoga & Mobility (Coming Soon)

Grounded, breath-centered movement for resilience and longevity. This will be offered starting in July 2026.

Transition Coaching

For those navigating career shifts, identity changes, or life rebuilds.

Financial Services (Coming Soon)

In-person or online coaching focused on financial services and financial abundance for individuals and companies alike. This will be offered starting in Q4 2026 and will be by referral only.

COMMUNITY AT A GLANCE

Putting the “We” in “Wellness”

TESTIMONIALS

What are Obsidian Clients and Members feeling and saying?

Testimonial

“I can't speak highly enough about Obsidian Wellness! Working with Joe is a great experience. He's not the first trainer I've worked with, but he's definitely been the most impactful. To start Joe listens, like actually hears you, what your concerns are, where you may have struggles, and applies all of that to the workouts. I was never in a position where I felt like I was doing something where I could be injured or I wasn't prepared. The increases in my workouts were gradual and although I felt the difference week to week, it was great to see myself be able to do more, it never felt like I was doing anything for the hell of it.

Most importantly, Joe helped me change my relationship with how I view wellness. For a long time my relationship to weight loss and wellness was very all or nothing, either I'm doing 100% of what I'm supposed to and eating super clean and working out, or I mess up and I go right back to habits I've tried to break. For the first time I understand that a "bad" day or a day where I have more dessert than usual doesn't mean I've failed or I've negated all the work I've done, it's just part of life. That has been the most transformative part of all of this for me and I'm super grateful.”

(Client, full-time lawyer, trained online for 7 months, released 14 lbs, reduced body fat by 2%, and gained strength while training for a 10K Race.)

“I’ve changed the way I look at my fitness routine and it’s now a wellness routine. The journaling and reading helped feed my spirit and mind, and I felt more well‑rounded throughout the process.”

“Being surrounded by people working hard toward their goals helped me stay consistent. The accountability and community made a huge difference.”

“I’m moving better, my mood has improved, and I feel more at peace. I’m sleeping better, meditating more, and paying attention to all dimensions of my wellness.”

(Testimonials from Participants in the Unleash the Beast 75-Day Wellness Challenge)

ROOTED IN STRENGTH.

SPARKED BY JOY.

Let’s Get In Touch!

Ready to start your wellness journey? I am honored to be a part of it! Let’s get started! Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Follow us on social

The past few months have been a journey of redefining strength and strength training for me. From pushing myself in the gym to navigating life's challenges, I've come to realize that there's a significant connection between the two. Ultimately, strength is about rebuilding and adapting to change. #wellness #fitness #obsidianmindset

Tribute to Ginger aka The Joyous Warrior aka “The People’s Dog”: April 19, 2021, to February 2, 2026. The last six months have been filled with immense change, transformation, and self-discovery for me - both personally and professionally. As I navigated these shifts, I pondered how much to share with others. I realized that to truly understand my evolution as a coach, trainer, wellness curator, and individual, it's essential to grasp my transformation beyond the realms of fitness and exercise. On January 1st, I received the heart-wrenching news that Ginger had developed aggressive cancer in her liver and spleen, with a prognosis of two weeks to three months to live. Though I was shaken, Ginger embodied the spirit of a Joyous Warrior, fighting valiantly through January with chemotherapy, and we created cherished new memories. This unexpected turn of events was arduous, draining, yet simultaneously grounding and enlightening. On February 2nd, a month ago today, Ginger's health took a sudden turn for the worse. I made the difficult decision to let her go, and she embarked on her final journey, now running free in the great Dog Park beyond the rainbow 🌈. Ginger was an extraordinary companion who taught me invaluable lessons on unconditional love, resilience, fearlessness, self-compassion, and the importance of living life with spice (like ginger 🫚). Though her time with me was brief, her impact will be eternal. In the wake of her passing, I came to understand that she wasn't solely my dog; she was, in fact, 'The People's Dog,' adored by everyone who had the privilege of meeting her. Everyone that knew her, loved her as I did. She was a local neighborhood celebrity known for her fashion (which she didn’t get from her daddy lol). The amount of people that didn’t like dogs, but loved Ginger as soon as they met her was comical and honestly I get it… I was never a dog person (and I don’t really think I am still lol), but she wasn’t just a normal dog. As I move forward, I aspire to honor Ginger's memory by embodying the qualities she instilled in me, and I hope you will do the same when you remember her.

I really did this to myself 😭😭 #fitness #wellnessjourney #running #wellness #race

Hyrox training in full effect! This training got Big Body Benz doing treadmill runs, sled push, sled pull, and broad jumps burpees as a circuit… 4 times?! The goal isn’t just to finish, but to dominate! Getting that conditioning back and ready for not only Hyrox but my 12 races in 12 months goal! Also, bounce music gets me every time for Hyrox training 😭😭 #hybridathlete #fitness #wellnessjourney #wellness #hyrox

I was really about to fix my mouth and say 2025 was a mid year because of a few “speed bumps” that occurred. This year showed me I have an abundant, blessed and amazing life and there were no speed bumps… only areas of misalignment that I needed to shift. So let’s shift! Ready for 2026… Year of Pivot and Lock-In!

Welcome to another Morning Cup of Joe. Get your cup as we talk problems, cocoons, and High Protein Cup as Chipotle? Don’t ask me why I am thinking about Chipotle in the morning 😭😭😭#fitness #obsidianmindset #wellnessjourney #wellness morningcupofjoe

How many people were scared? 🙋🏿‍♂️😭😭 #fitness #wellnessjourney #wellness #gymhumour

Morning Cup of Joe! ☕️ Which agenda Item did you need to hear the most? Let’s get through this agenda! Don’t forget about the #ObsidianMentalityChallenge starting 12/1! #obsidianmindset #fitness #wellnessjourney #wellness #accountability #morningcupofjoe

My body shocks me sometimes 😭😭 #IsThisCake #wellness #gymhumor #gym #fitness

This is your sign to go to not only go to the doctor, but find one that feels like a partner in your long term health. Also, be careful with bro science, YouTube’s, reddits and TikToks… folks be saying anything on the internet with no sources and treating it as fact.

Strength for Your Body. Structure for Your Life.

Coaching for transition and transformation through fitness, wellness, and grounded financial clarity.

About the Founder -
Coach Joe